In-Person and Virtual Workshops

In-person and virtual workshops and networking opportunities will be responsive to the needs and priorities of the ZAP community. These one-time, topic-specific events will be offered to provide training, support, and organizational development, not just for Tier II grantees, but to the broader nonprofit arts and culture community.

Events may be structured as workshops, panel discussions, online webinars, breakout discussions, casual networking opportunities, or a combination of offerings.

Upcoming Workshops

In-Person Workshop
Communication Tactics for Maintaining Brand Identity

Tuesday, October 14
9:45AM - 12:00PM
Mid-Valley Performing Arts Center

Meet The Presenters

Rumor Advertising, one of Utah's premier full-service agencies with nearly three decades of experience, will co-present on ZAP's journey to create a refreshed look and logo for the program. They will also lead a breakout session discussing strategies to define your brand identity and how to align that with the messages and stories that you want to tell.

Mindy Wilson, Director of Marketing and Public Relations at Red Butte Gardens, will join the panel to share how her team connects communication strategies with organizational values. Drawing on Red Butte's recent rebranding journey, she'll highlight the importance of visual continuity and authentic community representation. Mindy will also offer practical, scalable tips that have helped make Red Butte's communications both effective and impactful.

Kari Rice, Director of Marketing and Community Engagement at Spy Hop will be the our other panel presenter and will focus on how Spy Hop is working to build brand and event recognition by simplifying their assets and repeating them. At the same time, Spy Hop is focusing efforts on humanizing their brand and moving away from transactional messages and focus on creating a digital experience of what happens inside their building and classes.

Josi Garfield, Founder and Social Media Strategist at Branch Out Social, will lead a breakout session to help put your brand strategies into action with this interactive session focused on creating content that connects. Participants will learn practical techniques for strategic manual, organic engagement to grow your online audience.

The Salt Lake County Arts & Culture Community Engagement team will lead an open discussion format breakout session on how to support your brand identity through your marketing and communication efforts. Come prepared to share what's working for you and discover new ideas that you can try within your organization.